How to Use Activity Map to Improve Conversion Rates on Your Website

Once you have implemented ActivityMap on your website (including enabling the browser plugin and setting up link tracking), you can view the results within Adobe Analytics Analysis Workspace. Access to this reporting feature can be assigned on a per-user basis via the Adobe Experience Cloud user administration console.

Activity Map provides a unique way to see how customers are moving through your site. Its interactive graphical view of device connections shows how different devices interact with each other in the same page and how this impacts performance on your website. It enables you to identify opportunities for optimizing the user experience and improving conversion rates by understanding what types of devices and content are most effective.

Each step of a path is represented by an icon, and devices that are connected to the same step appear as circles on the map. You can use filters to create a custom view of the data, for example by selecting a specific type of device or a group of devices. You can also add more steps to a path, which allows you to define additional levels of connection between devices.

When a new device connects to a step, the circle for that device appears green. The color of a circle reflects the severity level of alerts associated with that device. For example, red means a device has an alert and teal means the device is not associated with any alerts. Click a circle to view associated detections or the device Overview page.

Detections associated with a device appear around the circle as animated pulses, known as detection markers. Click a detection marker to view the details for that device, including the detected issue and its priority level. You can also select the device to go to the Device Summary page.

You can also add a task or trigger event to an activity. Trigger events can be followed by a task, a Wait node, or a A/B test node. Note that you can only add a task that uses the default event occurrence and time period or one that has the same event occurrence and time period as the activity in which it is being added.

If you add a task with an occurrence or time period other than the default, you can specify the event attribute value that triggers the task when the event occurs. You can then select an action to execute when the trigger event occurs.

The threat nodes in the dashboard change size based on the relative volume of threats occurring at each location. When you zoom in, the threat nodes break up into smaller nodes to show more detail about the locations where malware is executing.

Creating an activity map lets you define a series of tasks and triggers that must occur in order for a customer to move through the path. You can create multiple paths that begin from the same node and then deliver a coordinated multi-channel experience for your customers. For example, you can create a path that begins at a node and delivers a coupon via email, displays an advertisement on a web page, and then loads a blog article on a site.

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